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The original St.-Tropez sandal shop, which still makes the classic that fashion icons that Jackie O. and Brigitte Bardot popularized. They make classic styles with pure lines in many kinds of leather, including cow, goat, calf, crocodile and snake. Python is especially popular. You can see the workmen creating the handmade shoes in the back workroom. Closes between 1 and 3 in summer and noon and 2:30 p.m in winter.

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The Hôtel Byblos takes stocking its gift shop with the same attention to detail and quest for pleasing the glamorous that it does with running its famous nightclub Les Caves du Roy. So if you need to a more dramatic outfit for lounging around the pool than you packed—a Manuel Canovas bathing suit and coordinating accessories or a knock-out dress from Parisian designer Mina Poe—here is where you’ll find it. They carry Vilebrequin suits for men and boys; ladies swimwear by Roland Chaillard and jewelry by Mara Qaretsos.

This store carries a mix of prestigious labels, including Weston (for shoes) and Gant (for sportswear).

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Ignore the souvenir shop look of this place and push past the cheap blouses and sarongs. Nothing in here is expensive, but you can find very attractive beaded necklaces and chunky bracelets for summer. Also, good source for gifts.

Housed in a two-story, all-white space, the shop features St.-Tropez-appropriate gauzy frocks, bathing suits, evening gowns, makeup and von Furstenberg’s signature “D” perfume, plus an array of Christian Louboutin shoes.

A new addition to the boutique-lined Rue François-Sibilli, Dolce & Gabbana is one of St.-Tropez’s most sumptuously designed stores. There are giant Murano chandeliers and two floors displaying the best of D&G’s latest collections.

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An insider tip from personal shopper Noémie K. “This high-end boutique is located in the patio of the Grand Passage. It’s a stand-out among luxury shops. The most prestigious trendy brands are on show here: Bottega Veneta, Jimmy Choo, Lanvin, Bruno Cucinelli’s most beautiful cashmeres, Missoni, Fendi, Jil Sander… rare brands for unique women!”

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This small accessories boutique sells lots of fashion jewelry and trendy bags, but what it’s known for is its collection of classic St.-Tropez straw bags—the kind that St.-Tropez beauties may use to carry while faisant la course. They come in dozens of sizes from as small as a paperback book (perfect for carrying keys, a wallet and a phone on a summer evening) to big enough to use for your grocery shopping (an eco option, too.) All of the are made of rafia straw as are their great big beach hats. Some of the memorable adornments include little pom-poms and bows.

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Located next door to Lily, it stocks an assortment of European designers, including Ann Demeulemeester, Dries Van Noten, Giambattista Valli and Versace.

Two shops compete for the title of favorite St. Tropez sandal shop. K. Jacques and Atelier Rondini. Both have made the hand-made leather flip-flop shoes, better known as sandals St. Tropéziennes for more than seventy years. K. Jacques was founded in 1933, six years after Rondini.

This brand of bathing suits may not be as well known as another that it resembles, Vilbrequin, but it is a St.-Tropez-based company that sells cheerful beachwear along with accessories at more reasonable prices—and not just for men and boys, but also for women and girls. Tip: You can buy tops and bottoms of bikinis in coordinating patterns but many different styles so you should find a flattering set.

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The little hut on the beach to the left of the restaurant stocks a fantastic selection of beach wear. Kaftans from London designers, trendy straw hats and beach bags make it a must stop before or after a meal.

The well-known boutique, crammed with Prada and Gucci, is the place for miniskirts, glamorous evening shoes and stylish handbags.

The counterpart of Lily has a wider selection of name brands like Gucci, Prada and Galliano.

Founded ten years ago in Paris, LuluCastagnette is best known for its teddy bear logo. Comfortable but stylish clothes for teenage girls started it all but the brand now encompasses accessories, women’s and children’s clothing, fragrance and linens.

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An insider tip from personal shopper Noémie K.: “This is one of my favorite shops. You can find amazing accessories, funky handbags and great clothes. Ask to see the owner Sophie Lemaître (she designs her own beach bags—so chic!) or Claire. They are so nice, and they have a fabulous collection. Very warm welcome! All my clients just love this shop located near the Hôtel Byblos. It’s a special shop—only found in St Tropez!”

Fantastic bathing suites and lingerie.

Don’t be surprised if you see a famous model or actress in her enormous Gucci sunglasses poking through the racks of Plein Sud, which has everything from stretch-leather short skirts to long lacy dresses. A good spot to find that perfect outfit for lunch at Club 55.

Only in a town where animal rights advocate Brigitte Bardot rules could you have a boutique that specializes in engraved animal tags. The solid brass tags can be custom ordered in a variety of sizes and shapes and lacquered in black. Messages and electronic chips can be incorporated and all can be ordered online.

An insider tip from personal shopper Noemie K. “This cute shop is located on the Tahiti Beach on the bay of Pampelonne. It serves up fashion shows and adorable handbags, dresses, swimsuits and shoes from Valentino, Roberto Cavalli, Missoni, Leonard, Catherine Malandrino, John Galliano, La Perla and many more…”

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Come here for original sportswear like creamy soft sweaters, ballerina flats in every shade and jackets and dresses. The shop also offers casual chic menswear.

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For an authentic native look, these tropical-print bathing suits are a must (the company launched in St.-Tropez in 1970). They also have adorable children’s clothing. There are several branches all across town, including one on the Place de la Garonne that sells limited editions.