Review
Owned by Noel Hayden, who spent his childhood living at his family’s hotel on the Dorset coast, the Broadwick Soho is a boutique showstopper, starting with the bright pink front door with a letterbox slot, welcoming you “home” for a couple of nights. Even if you’re not staying, the dining outlets are worth booking. Bar Jackie is the all-day dining restaurant on the ground-level, with an al fresco option for nice days; downstairs the dining room is adjacent to the bustling kitchen and is a visual feast with red silk walls and Murano chandelier lighting. The rooftop dining bar, Flute (named for a noted 19th-century flute-maker who operated on Broadwick Street) begs for an evening out–a dazzling mix of patterns and colors, with a wraparound terrace. There is also one of the best private dining spaces in London, seating up to 28, with views of the London Eye and Soho streets. The only space for residents only is The Nook–the perfect place to settle in with your laptop for a few hours.
Each of the 57 rooms and suites is uber-luxe in fabric and furnishings; there are elephant motifs throughout–see the ultimate minibar in elephant form.
Written by Annie Fitzsimmons
