St.-Tropez: Strategies: When to Go
May, June and September and October tend to boast perfect weather, empty beaches and a laid-back atmosphere. If you want to experience St.-Tropez in July or August, be prepared for crowds. Sailing enthusiasts will be drawn to the yacht races held every October, and those who consider shopping a pastime shouldn’t miss the annual Grande Braderie, a weekend sidewalk sale at the end of October when boutiques slash their prices.
— Lanie Goodman 05/29/2007