There are three main shopping areas in Marrakech to consider: the souk in the medina; the new town (Gueliz) and the industrial zone. In the souk, you will find the traditional crafts of Morocco. In recent years, a number of stylish French and Italian expats have opened boutiques where they sell Moroccan made fashions and housewares with a more Western sensibility. A few of these are scattered in the souk but most are in the new town, where they have set prices and a calmer boutique atmosphere than the souk. If you are going to shop the souk, we recommend bringing your list of shops and getting a reliable guide to navigate the maze of lanes. Indagare members can contact the bookings team to arrange one. Please note that many streets in the medina are not in Google Maps so mapping may not be reliable. You can always call the shops and they will send someone to guide you to their location.

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