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Norrmalmstorg 2A, 111 46 Stockholm, Sweden
46-8-611-64-11
Fashion powerhouse Acne has locations worldwide, but its flagship boutique in Stockholm is a must-visit for shoppers as well as history buffs: the boutique on Norrmalmstorg square in housed in the former bank where the ‘Stockholm Syndrome’ robbery took place (the hostage crisis of 1973 was also the first crime to be captured on live television in Sweden). One of Sweden’s most fashion-forward brands, Acne was founded in 1996 and gained immediate popularity thanks to cofounder Jonny Johanssen, who gave away 100 pairs of hand stitched jeans, and magazines like Vogue began covering the then–denim-only label. Shortly after, Acne began producing sophisticated fashions for men and women, as well as shoes and accessories. The flagship boutique, which features stately Roman columns from the original structure, is located just next door to the stylish Nobis hotel in central Stockholm.
Written by Emma Pierce