Erdem

Designer Erdem Moralioglu's clothes are worn by Claire Danes, Jessica Chastain and Marion Cotillard, and no expense was spared in creating what is far more than a retail outlet. “The idea was to create a space about my woman—her pied-à-terre in Mayfair… It belongs to her.”

Formerly a corner bank with expansive windows on two sides, the space feels opulent, sophisticated and permanent. Moralioglu’s longtime partner, architect Philip Joseph, sourced the doorknobs from Ghent, ceiling lights from Beirut and blue bespoke hangers and alabaster mannequins from Italy. Art by Andy Warhol, David Hockney and Jean Cocteau hang on the walls. A sweeping staircase leads downstairs where a velvet sofa faces onto a fern garden. And then of course, there are the clothes. Regal purples and jewel-like hues are mixed in off-beat pairings. I especially lusted after a rib-knit long sleeve top morphing into a voluminous vibrant gown dotted with ostrich feathers.