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Megève

Aallard

148 Place de l'église megeve

In 1930, Armando Allard put this tony shop on the map by creating the first modern ski pant. Three generations later it’s still a family-run affair with grandson Antoine helming the company, which now sells creamy cashmere sweaters, chic puffer jackets and cool Italian snow boots.

Written by Amelia Osborne Scott

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