Karl Lagerfeld

Karl Lagerfeld’s second concept store in Paris brought the Marais a futuristic shiny black facade marked by a striking white neon in the shape of the late designer’s unmistakable silhouette—starched-collar, ponytail, sunglasses and all. The merchandise is a mix of his own designs (men’s and women’s prêt-à-porter) and sundries including cell phone cases, key chains, and wallets, handpicked by the fashion icon. Nothing short of a shrine to all things Lagerfeld, the store sells gimmicky accessories like the designer’s signature starched white collar and is decorated with wallpaper whose grey-on-grey design is based on a repeating pattern of Lagerfeld’s ponytailed profile. But shoppers, too, have a chance to shine here—the dressing rooms on the second floor are equipped with digital screens that allow customers to photograph themselves in Lagerfeld’s clothes and post them online.