St.-Tropez Simplified

Habitués of the Cote d’Azur love to downplay the jet-set lifestyle of St.-Tropez. “It’s just a little fishing village,” they shrug, “and we love the sea.” Technically, St.-Tropez is exactly that – a small village in the south of France. But there’s not much fishing going on these days. When I visited on a sunny weekend in April, the port was already lined with multi-million-dollar yachts, and the beautiful people had descended in full force to celebrate the kickoff of another season. St.-Tropez initially found fame when it served as the backdrop for Brigitte Bardot in And God Created Woman. Since then, it has become the see-and-be-seen spot for celebrities, royalty and well-heeled travelers from around the world. But for first-time visitors, the repeat guests’ nonchalance can be difficult to decipher.

The appeal of St.-Tropez is twofold – the scene and the setting. St.-Tropez truly is a gorgeous town. Many cities in the south of France were destroyed by bombs in WWII, including St.-Tropez. But unlike others that rebuilt willy-nilly in the current day’s architecture, St.-Tropez was already designated a historic site, so the new buildings matched that of the old. Compare neighboring St. Maxime to St.-Tropez and you’ll see why one has become a hot spot and the other not. The aesthetics are simply better.

And then there’s the scene. Because of the town’s small size, regular humans can – and will – rub shoulders with the faces we normally see on the covers of magazines. It’s highly likely that you’ll find yourself sipping rosé next to the Beckhams in Club 55 or browsing sandals with Kate Moss at Rondini. I passed Robert DiNiro as I popped into Kiwi to pick up a swimsuit. The cafes that line the Old Port, such as the famed Le Senequier and more sleek Le Quai, draw celeb-spotters but also the celebs themselves. And even jaded New Yorkers are thrilled when Beyonce sits down next to them at a cafe. Here’s Indagare’s guide on how to do St.-Tropez right.

Where to Stay

The main decision when planning your St.-Tropez trip is whether you want to be based in town or in Ramatuelle. In St.-Tropez proper, you have the boutiques, restaurants, cafés and port scene right outside your hotel door, which may be a plus or a minus, depending on your sensibility. The more serene Ramatuelle is where all the beach clubs are located, so especially if you’re traveling with children, chances are that you will be spending time there. Read which hotel is right for you.