- Read More
Betabrand San Francisco
Geared to the 20- and 30-somethings in SF’s tech industry, Betabrand has plenty of jeans, hoodies and all-around comfortable clothes. They also have a great sense of humor: some hoodies come in navy pinstripes or shiny silver, while women may...
- Read More
élu
The ultra-chic store features a carefully curated collection of women’s clothing and accessories, as well as special pieces for men. Items are sourced from unique European and US designers.
- Read More
Gimme Shoes
With lines from Dries Van Noten and Jil Sander, this shoe boutique is more downtown than uptown in feel. It carries one of the most unusual lines, 22 Shoes, designed by a local resident who travels to Italy to have...
- Courtesy Margaret O'LearyRead More
Margaret O’Leary
Margaret O’Leary began with a few beautiful pieces of knitwear and now designs a new collection twice a year. In addition to luscious cashmere sweaters seen on plenty of celebrities, the shop carries the stylish jeans and shirts you’ll want to...
- Read More
Susan
Susan has cream-of-the-crop designers from Lanvin and Balenciaga to Marni and Comme des Garçons, all served up with a fair dose of attitude. If you can ignore the pretension, you can find some wonderful fashions, particularly international labels.
- Read More
The Grocery Store
The hipper, less expensive branch of Susan stocks designers Avant Toi, Miu Miu, among others. Great cashmere sweaters and a funky shoe corner make it a lot of fun.
- Read More
Voyager
At Voyager, you’ll find edgy designs in clothing and housewares from designers around world.
- Read More
Wilkes Bashford
A quintessential San Franciscan experience, this longtime city boutique now has a location in Palo Alto. It started as a men’s store and still stocks such gorgeous lines as Brioni and Bogner. There’s a women’s boutique with designs from Valentino,...
San Francisco

Courtesy of Mission Cheese
San Francisco has never really been known for fashion, but there are some top-notch shops to discover. Union Square is the place for department stores, including Saks Fifth Avenue, the newly remodeled Neiman Marcus, which now has three floors, and upscale boutiques from Chanel to Frette, but be sure to visit Fillmore and Sacramento Streets for high-end, one-of-a-kind places that carry designers you may not know. More typical mall stores can be found in the Westfield San Francisco Centre, a multi-story building just off Union Square anchored by Macy’s and Nordstrom. For an abbreviated list of shops, read Top Shopping San Francisco.