Avery Fine Perfumery

Located on Avery Row, a quiet back street in Mayfair, this innovative perfume shop is a play on the word aviary, an airy home for exotic birds. And like birds, scents travel weightlessly through the air. As people pass close to the shop’s windows, interactive technology causes a perfume bottle to emit a virtual spritz of scent outside the shop. There are birdcages in the window and taxidermy birds on the shelves, but the collection, with lots of niche brands from Italy and France, is focused, beautifully presented and worth a sniff (or two or three).