Curve

With her skill at providing tomorrow’s fashion trends to today’s tastemakers, owner and buyer Nevena Borissova keeps Curve’s selection one step ahead. Celebrating over a decade of style in L.A. and recently opening up shop in Soho, the bicoastal boutiques deliver an eclectic mix of luxury and sportswear options, stocking everything from couture Viktor & Rolf jackets to popular 7 For All Mankind jeans. Since the selection tends toward the avant-garde and fashion-forward, it is helpful that the stores’ personnel act as stylists—showing you how to pair a Samantha Treacy boxy blouse with Bruno Pieters neutral cuffed shorts or Blur’s draped leather jacket with a 16-strand copper and crystal necklace by T. Ciya. Curve also offers a handful of special services such as trend forecasting, wardrobe maintenance and personal shopping.