Firefly

Created on a whim by founder Erinn Berkson, Firefly is a one-stop shop for magical gifts for yourself and loved ones. There is something for everyone in this hodge-podge of a store that stocks cards and stationary next to delicate necklaces from a slew of California jewelers. For those with little ones, pop next door to Firefly Kids, which has a great selection of quirky little toys and togs.