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Singerstrasse 7 vienna
43 (0) 1-967-4055
The creative fashion of renowned Austrian designer Michaela Mayer blends a modern-day aesthetic with beautiful fabrics and muted colors that make them decidedly wearable. On a recent visit I fell in love with an asymmetrical cashmere wrap in light mauve. The fantastical evening couture—clingy dresses in sheer fabrics with low-cut backs—is inspired by Mayer’s other calling, a theater costume designer. Many of the more intricate pieces are made in an atelier behind her shop in the Singerstrasse.
Written by Simone Girner