Warby Parker

Warby Parker is the online eyewear innovator that fast became an internet success story—like a Zappos for eyeglasses, they also served up an amazing design sensibility and became code word for “Geek Chic.” Now the brand has added bricks and mortar to the mix, and their Green Street flagship is not to be missed: the shop doubles as a library-slash-bookstore, stacked with tomes from small independent publishers.